Conscious cleaning

Amrita Bhasin || Berkeley Discovery

College of L&SSociology, Media Studies

Amrita Bhasin's team worked with a Belgium-based company called Ecover to determine how to market Ecover’s household cleaning and detergent products to environmentally conscious Gen Z and millennial consumers. Her team ended up coming up with a personalized and customized monthly product box subscription service plan that would include Ecover products in the boxes as well as free sustainable gifts such as steel reusable water bottles and metal straws. This discovery project was done as a part of the Deplastify the Planet class offered by the Sutardja Center for Entrepreneurship and Technology.

Resources Amrita used: